1. Meagan Hooper
  2. Community
  3. Tuesday, 21 February 2017
  4.  Subscribe via email

Have a clear and sufficiently niche value proposition

When setting out to found a group,

  • Go through the existing groups to avoid overlap and even identify groups you can potentially partner with later on

  • Afterwards, think critically about your own interests, background, and strengths and how those fit in at the more macro level with existing challenges in the country and around the world as well as the passions and needs of current and future bSmart members

  • And from all this, create your value proposition that clearly articulates how exactly your group will add value to the lives of its members, in line with bSmart’s mission, core values, and vision

  • Then, ensure that this value proposition, which can be iteratively refined in the initial brainstorming and founding stages, is sufficiently niche to be manageable and sufficiently broad to be relatable

    • Feel free to ask others, particularly bSmart members, for feedback on this!


Branch out in the bSmart community

When finding members for your group,

  • Add more bSmart members as friends

  • Use their profile to learn more about them

  • Further get to know them through chat

  • And/or connect with them further through tagging + commenting on existing posts


Make a schedule at the outset

When making the plan for your group,

  • Decide on your own posting frequency in this group; I personally recommend weekly since it is great balance between frequent enough to remain useful but not too frequent to overwhelm members and furthermore helps you, as the founder, get into a posting rhythm

  • Based on this, put together a document (or whatever format you prefer) outlining the general topic of each post you will make and the date you will make it on for the upcoming few months (a season, the rest of the year, or a semester)

    • For example, with the Women in Finance group, I decided to post each Friday and thus, found the dates of each Friday between the summer 2016 (when I founded the group) and late December 2016 and outlined the general topic I would post about on each of these days, such as equal pay, discrimination in the work place, and making the most of a finance internship


Set regular calendar reminders

To stick to the plan for your group,

  • Set a repeating calendar reminder for yourself for each day you intend to post, according to the plan created in the above step


Invite discussion in each post  

When posting,

  • Include a call to action of sorts in each post inviting and sparking more discussion and further driving engagement

    • This could be a quick phrase or sentence, such as “comment below with your experiences!” or “what are your thoughts on this?” or “share your advice below!” or “what questions do you have on this topic?” or something more topic specific, perhaps, for example, asking about the ethicality of a proposal or the potential risks of an approach or the controversial legacy of an individual


Combine your own experiences with other resources

When posting,

  • Share your own relevant thoughts and experiences, if you would like  

  • Also draw upon relevant existing resources, such as papers, books, podcasts, articles, videos, and even other bSmart public activity stream posts or blog posts, if applicable, and share these in your posts with a brief overview of their content and how it fits in with the topic at hand


Learn from others

To improve,

  • Always keep an open mind in, for example, observing what other group leaders do well with their groups and how you can consider adapting such tactics for your group as well


Evaluate periodically with yourself and others

To grow,

  • Set goals in the form of evaluation metrics for yourself

    • For example, by when would you like to have 20 members, 40 members, 60 members, and so on and so forth?

      • And/or how many comments would you like to have on each post?

      • And/or how many discussions by other members are you targeting over time?

  • Carve out time every few weeks or every few months to discuss with others, such as mentors in your life or other bSmart members, to critically evaluate the progress of your group in reaching its original goals, as outlined by the value proposition you formulated in the first step

    • Engage group members at large in this evaluation as well, through chatting members individually, sending out a feedback form, or making a discussion post asking members what they would like to see more or less of in the group moving forward


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