Learn from Smart Women

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Alexandra Calame and Briana Pashcow created Rack It Up for you to curate your dream virtual closet with your favorite clothes and accessories and then be notified when that item goes on sale.  This Pinterest meets Gilt Groupe web app allows you to browse other members' closets, including your friends and fashion trendsetters, as well as shop from major retailers and fashion boutiques.  Ali and Bri share their biggest accomplishments as entrepreneurs and what they wished someone had told them about launching a fashion and tech company for millennial women. 

 We wanted to create a place where women could track the clothes they want for the price they want!

Rack Up The Savings

What is Rack It Up?

Rack It Up is a virtual closet website with customizable sale alert options that allows you to browse other virtual closets for shopping inspiration.  Users install our 'Rack It Up' button in their bookmarks bar and ‘rack up’ their wish list of items in their size and color preference from their favorite online stores to be notified when that item goes on sale.  Users can also ‘Browse The Rack,' to see what other RIU members are racking up and add any item that catches their eye to their own virtual closet in their size.

What are some of the most popular items in Rack It Up Virtual Closets?

We're seeing a lot of Rag & Bone booties, cozy J. Crew sweaters and great accessories being racked up.  We love all of these trends for fall.  Users create a sale alert price and when they want to be notified for each item in their virtual closet.  Rack It Up has a wide variety of items to browse with over 150 stores implemented on the site.  We feature women’s fashion, men’s fashion, kid’s fashion, and home goods.  It doesn’t matter if you're shopping for yourself, your significant other, your kids or your home - you can organize it all in your virtual closet and save money when you shop.

Rack It Up members are looking to organize their fashion, beauty and home décor wish list in one place and save money on the styles they love.

What are a few of your most popular Rack It Up Stores?

The great thing about Rack It Up is that we work with a variety of retailers, from large luxury brands to small local boutiques.  Some of the most popular larger sites are Nordstrom, Bloomingdales, Shopbop and J.Crew and some popular smaller brands are GiGi New York, Hobo The Original, and Bauble Bar.

Who is the Rack it Up Member?

Rack It Up members are looking to organize all of their fashion, beauty and home décor items in one place and most importantly, save money on the styles they love.  They're looking to streamline their online shopping process to cut down on the amount of time tracking endless sales and trends.

RIU is also a great source for daily fashion inspiration.  Users can follow the virtual closets of other members, stylish friends and some of the most popular fashion bloggers from across the country like Kat Tanita of With Love From Kat, Carly Heitlinger of The College Prepster and Amy Havins of Dallas Wardrobe.

How can we Browse The Rack?

The ‘Browse The Rack’ page is a fun way to see what other RIU members are currently racking up in their closets.  You can browse through the complete database of products or use filters to find exactly what you’re looking for such as entering the keyword ‘black,' selecting the ‘dresses’ category and selecting a specific retailer.  You can even filter by ‘On Sale Items Only’.  From this page you can also re-rack any item that catches your eye into your own virtual closet in your size, color preference, and price you would be willing to pay. 

How can I Rack It Up today?

Getting started is easy!  You simply create an account and drag our Rack It Up Button into your bookmarks bar.  Once the button is installed, you can shop on any of our retailer sites and click the button to add any individual item you like into your virtual closet.  Enter the size and color of the item and select when you want to receive a sale alert for that item - when it goes on sale in general or when it drops by a certain percentage or dollar amount.

Shop on any of our retailer sites and click the Rack It Up button to add any individual item to your virtual closet.


Meet Co-Founder Alexandra Calame

Neighborhood: Long Island

Occupation: President & Co-Founder of Rack It Up

Women I Admire: Sheryl Sandberg (COO of Facebook), Princess Diana, Madeline Albright

Dream Mentor: Diane Von Furstenberg

Favorite Store: Zara

Go-to Outfit: Black skinny jeans, heels, blouse and a leather jacket.  It has saved me time and time again!

Must-have Shoes: Pointed toe nude heels.  They go with anything and everything.

Favorite Nail Polish: OPI Over The Taupe

Signature Scent: Jo Malone, Plum Blossom

Beauty Essential: My Clarisonic

Cocktail of Choice: Champagne 

Best Date: Dinner at home cooked by my husband. 

Travel Destination: Bora Bora

Current Craving: Pumpkin Spiced Latte

De-Stress Technique: Taking a Pure Barre class

University: The George Washington University, Political Science Major

Sorority: Alpha Delta Pi

Graduation Year: 2009 

Theory Top, Madewell Skirt, GiGi New York Clutch, Via Spiga Shoes 

If there’s one piece of advice we could give to aspiring entrepreneurs, it’s to take your time.

Meet Co-Founder Briana Pashcow

Neighborhood: Washington, D.C.

Occupation: CEO & Co-Founder of Rack It Up

Women I Admire: Alexandra Wilkis Wilson, Ivanka Trump & Lauren Conrad (young women achieving great things!).

Dream Mentor: Sheryl Sandberg

Look of the Season: Black distressed skinny jeans and oversized sweaters.

Favorite Store: Anything that sells affordable fashion: H&M, Zara & ASOS to name a few.

Go-to Outfit: Leggings, an oversized cozy sweater & booties.

Favorite Nail Polish: Essie’s ‘Spin The Bottle’

Can't Live Without Product: Laura Mercier Foundation Primer (oil-free)

Signature Scent: Chanel, Coco Noir

Cocktail of Choice: Dirty Martini

Travel Destination: Paris

Current Craving: Chocolate, all the time.

Best Advice: Don’t compare your beginning to someone else’s middle.

Favorite Quote: 'Behind every successful woman is herself.'

De-Stress Technique: Walking my dog

University: Catholic University of America, Business  & Marketing Major

Graduation Year: 2008 

Piperlime Top, Sabine Pants, GiGi New York Clutch, Zara Heels

We really had to jump out of our comfort zones quickly and become extroverts and networking experts.


We created a website for all of the busy women who couldn’t shop flash sales during the work week. 

Bsmart like Alexandra + Briana

What have been your greatest lessons learned building your company?

In the beginning it was very difficult not getting too caught up in the excitement of it all.  Growing the idea and all of the conceptualizing made us very eager to jump right into development and we ended up choosing the wrong team to work with.  If there’s one piece of advice we could give to aspiring entrepreneurs, it’s to take your time.  It’s such an exciting process when you’re just starting out, but building the right team of impassioned people around you is incredibly crucial for success.

What is your biggest accomplishment thus far as female entrepreneurs?

We're really proud of the brand we've built in just a little over a year.  Since we both came from backgrounds outside of fashion and tech we've worked really hard to create relationships within those communities and let our voices be heard.  It’s always awesome meeting new people who have heard about our website.  Also, we really treasure the personal relationships we’ve formed with other female entrepreneurs and bloggers, incredible and inspiring women risking everything to turn their dreams into realities.

What advice would you give yourself about running a fashion + tech company? 

Besides focusing on building an impassioned team, we’d tell ourselves to get out there!  We had such a strong vision for the website since Day 1, our hesitations were more personal.  It’s so important to understand that you are the face, eyes, ears and voice behind your idea.  We really had to jump out of our comfort zones quickly and become extroverts and networking experts.  It comes much easier to both of us now, but those first few months when we were a bit more timid could have been time spent spreading the word about our business. 

What are your bSmart words of wisdom for running your own business?

Don’t be afraid to go for your dreams and listen to your gut.  If you find what you love to do, that’s all that matters.  No idea is too silly.  You never know what will be the next 'big thing.'  Also, staying positive is key.  Getting any business off the ground is extremely challenging - instead of getting discouraged we continue to view the hard times as a right of passage.

Don’t be afraid to go for your dreams and listen to your gut. 


Want to study this article with new friends? Join a bSmart Community Mentor Group here!


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